Job Description

Location: On-site in Columbus, OH

Calling all Home Services Marketing Pros — This Is Your Moment.

If you’ve ever wished for the chance to take everything you’ve learned — and lead the marketing charge at a trusted remodeling brand poised for explosive growth — get excited because your golden opportunity has arrived.

Who You Are

You’ve built lead-generation machines that never sleep — and crafted brand stories that make people care. You thrive at the intersection of creativity and performance, where data meets emotion and storytelling meets measurable ROI. You’ve led high-performing teams and delivered results in competitive B2C spaces — especially in industries like bath and kitchen remodeling, replacement windows, roofing, HVAC, siding, flooring, or similar home services verticals.

Now you’re ready to own it all — strategy, structure, spend, and scale. If that’s you, keep reading.

About Improveit

We’re Improveit Home Remodeling — a top-performing, fast-growing company with 36+ years of success and a clear path to explosive expansion. We specialize in bath, window, and kitchen remodeling — and we’re actively entering new markets and launching new product lines.

As we grow, we’re seeking a Director of Demand Generation — a data-driven, creatively inspired leader who can build demand, elevate our brand, and craft homeowner experiences that turn into lifelong relationships.

What You’ll Own

This isn’t a 'keep the trains running' role — it’s a build-it-and-scale-it leadership opportunity for a marketing architect who thrives at the intersection of performance, brand, and customer experience.

Demand Generation & Advertising

• Own the full-funnel demand generation strategy across digital (paid search, paid social, video, SEO, display, retargeting) and traditional media (print advertising, direct mail, etc.).
• Manage media budgets with precision — optimizing for CPL, CPA, lead quality, and revenue attribution.
• Leverage analytics to track conversion metrics and continuously improve lead-to-appointment rates.
• Build test-and-learn roadmaps to refine messaging, creative, and targeting strategies.
• Scale multi-channel campaigns that drive predictable lead volume and profitable growth.

Brand Marketing & Creative Direction

• Lead the evolution of the Improveit brand to strengthen awareness, trust, and emotional connection with homeowners.
• Develop integrated brand campaigns that balance storytelling with measurable performance outcomes.
• Oversee creative development across TV, video, social, email, and print — ensuring every touchpoint aligns with brand standards and performance goals.
• Partner with design and content teams to bring bold, authentic, high-converting creative to life.

Lifecycle & Customer Journey Marketing

• Map and manage the homeowner journey — from first impression to repeat project and referral.
• Design and deploy personalized lifecycle campaigns (email, SMS, direct mail, social) that drive engagement, retention, and advocacy.
• Collaborate with Customer Experience and Operations to ensure marketing aligns with the in-home experience.
• Champion cross-sell and win-back strategies that turn homeowners into lifelong customers.

Leadership & Team Development

• Lead, coach, and grow a high-performing marketing team across digital, creative, and lifecycle functions.
• Foster a culture of innovation, accountability, and collaboration.
• Align team priorities with company-wide growth goals in partnership with the VP of Marketing.
• Manage agency and vendor relationships to ensure best-in-class execution and measurable ROI.

What You Bring

• 10+ years of progressive marketing experience, including 5+ years in B2C direct response or demand generation — ideally within home remodeling, home services, or a related industry.
• Proven ability to scale lead-generation programs that drive high-quality homeowner leads and revenue, including both offline and online marketing programs.
• Deep expertise in paid media, lifecycle marketing, and brand storytelling.
• Past successful track record with print media and direct mail programs.
• Hands-on experience with platforms like Google Ads, Meta, YouTube, Salesforce, SFMC, and attribution modeling tools.
• Data-driven decision-making with strong analytical and creative instincts.
• Executive presence with the ability to influence cross-functional teams and leadership.
• Bachelor’s degree in marketing, communications, or related field; MBA preferred.

What We Offer

• Highly Competitive Compensation + Performance-Based Bonus Opportunity
• Medical and Dental Insurance
• 401(k) with Company Match
• Paid Vacation, Holidays, and Personal Time
• Upbeat, Positive, and Collaborative Culture
• Beautiful Work Environments You’ll Be Proud to Call Home
• Incredible Marketing Technology Stack
• Advanced Career Growth Opportunities in a Rapidly Expanding Company
• Autonomy to Lead, Develop, and Grow Your Teams
• Money to Invest in Marketing Ideas and New Initiatives
• The Stability of a 36-Year Brand with the Energy of a Startup

How We’re Different

At Improveit, marketing isn’t a department — it’s a driving force behind our mission to transform homes and lives. We’re a 35-year-strong, people-first company with the mindset of a startup and the heart of a family. Our growth is fueled by grit, innovation, and the belief that when we do right by homeowners and each other, we all win.

You’ll join a team that’s rewriting what’s possible in the home improvement industry — fueled by data, powered by creativity, and united by purpose.

Here, your ideas aren’t just heard — they’re implemented, tested, celebrated, and scaled. You’ll collaborate with passionate sales, operations, and executive leaders who share your obsession with performance and customer experience.

We believe in creating leaders, not just marketers. In building systems that scale and brands that endure. And we believe in doing it all while staying true to our values — #NeverSatisfied, #CommittedToExcellence, and #WinTogether.

What You’ll Gain

• Impact with Purpose: Drive marketing that changes the trajectory of families, careers, and communities.
• Creative Freedom: Build and evolve a brand with a powerful story and an even brighter future.
• Growth Opportunity: Be part of a company scaling rapidly into new markets, products, and possibilities.
• Culture of Winning Together: Work alongside passionate, driven people who genuinely care — and who have each other’s backs.
• A Career You’ll Be Proud Of: Contribute to a legacy of quality, trust, and transformation that homeowners across the Midwest have counted on for decades.

Ready to Lead What’s Next?

If you’re a high-performing, home services-focused B2C marketing leader ready to blend creativity with performance, brand with demand, and passion with purpose, your next chapter starts here.

Let’s build the next era of Improveit together.

Apply today — and play a pivotal role in leading our charge forward.

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