General Manager Job at Swickard Auto Group, Palo Alto, CA

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  • Swickard Auto Group
  • Palo Alto, CA

Job Description

Lead a Flagship Luxury Operation | Full P&L Ownership | High-Performance Culture | Executive Impact

  • Compensation : Guaranteed Base Salary with commissions based off NET profitability

The General Manager is fully accountable for the performance, culture, and guest experience of Mercedes-Benz of Palo Alto.

You will lead all dealership operations— Sales, F&I, Fixed Operations, and Administration —with a focus on profitability, team development, and an exceptional, hospitality-driven guest experience.

This role requires a hands-on, high-standards leader who can operate at scale, develop strong leaders, and deliver consistent results in a luxury environment.

Key Responsibilities:

  • Own full P&L accountability for Mercedes-Benz of Palo Alto, driving revenue growth, gross profit, expense discipline, and overall financial performance across all departments.
  • Lead the guest experience end-to-end , ensuring every interaction reflects Mercedes-Benz brand standards and Swickard’s hospitality-first values, with consistent focus on CSI, NPS, and reputation.
  • Build, develop, and retain high-performing leadership teams across Sales, F&I, Fixed Operations, and Administration through coaching, accountability, and clear expectations.
  • Drive operational excellence through systems and standards , ensuring consistent execution of Swickard SOPs, strong cross-department collaboration, and data-driven decision-making using CRM, DMS, and KPI reporting.
  • Serve as the strategic leader and external face of the dealership , partnering with OEM leadership, corporate teams, and community stakeholders while supporting enterprise initiatives across the Swickard platform.

Qualifications

  • 7+ years of progressive automotive leadership experience
  • Prior General Manager or Senior Director-level experience strongly preferred
  • Proven success leading luxury or high-line dealerships (Mercedes-Benz experience a plus)
  • Demonstrated track record of profitability, team development, and guest satisfaction
  • Strong financial acumen with deep understanding of dealership KPIs
  • Ability to lead through standards, systems, and coaching—not chaos
  • Executive-level communication skills and professional presence
  • High integrity with a servant-leader mindset
  • Comfortable operating in a fast-paced, high-expectation luxury environment

Physical Requirements

  • Sitting: The majority of the workday is spent sitting at a desk, using a computer and phone.
  • Standing and Walking: There may be times when the general manager needs to stand, walk around the dealership, or attend meetings.
  • Reaching and Bending: The manager may need to reach for files, supplies, or equipment.
  • Lifting: Occasionally, there might be a need to lift or move documents, supplies, or equipment.

Why Join Swickard

  • Lead a prestige Mercedes-Benz store in a top-tier luxury market
  • Operate with clear standards, strong systems, and corporate support
  • Competitive executive compensation tied to performance
  • Long-term career runway across 40+ rooftops and premium brands
  • A culture built on hospitality, accountability, and doing the right thing

Competitive benefits package:

  • Insurance: medical, dental, vision, life and pet insurance
  • Optional disability coverage
  • 401k plan
  • Paid Holidays
  • PTO

At Swickard Automotive Group , we’re a hospitality company that happens to sell cars. We operate premium automotive brands across the West Coast, Alaska, and Hawaii, and we scale success through clear standards, strong systems, and people-first leadership .

Mercedes-Benz of Palo Alto represents one of the most respected luxury brands in the world—serving a discerning, high-expectation guest base in one of the most competitive automotive markets in the country.

This is a flagship leadership role for an operator who knows how to blend luxury retail excellence, disciplined execution, and servant leadership .

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